How to Plan Your First Business Video Without Stress

Conductive Content
Jul 15, 2025
2 min read

Small business owner planning out their day.

If you’re a small business owner in Jesup or any of our neighboring towns, you might be thinking about video—but worried it’s too complicated or expensive.

Here’s the truth: You don’t need a big-city budget or fancy film crew. You just need a simple plan and someone to guide you through it.

At Conductive Content, we’ve helped local businesses create videos that feel real, honest, and effective. Here’s how you can do it too—without the stress.

1. Decide What You Want to Share

Before you even think about cameras or lighting, think about your goal.

Do you want to:

✅ Introduce yourself and your team?

✅ Show what your shop looks like?

✅ Share a customer testimonial?

✅ Explain a service or product?

Keep it simple. You don’t have to do everything at once. One clear message is better than trying to say it all.

2. Know Your Audience

Ask yourself: Who are you talking to?

👉 Your neighbors who already know you?

👉 Folks moving to town who haven’t heard of you yet?

👉 Businesses looking for a reliable partner?

Understanding who you're talking to helps you choose the right tone—friendly, professional, helpful, or a mix of all three.

3. Outline What You’ll Say

You don’t need a full Hollywood script. Just a short outline.

✅ Greeting / introduction

✅ What you want them to know

✅ Invitation or call-to-action

Example:

“Hi, I’m John with John’s Hardware here in Baxley. We’ve been serving the community for 20 years. Whether you’re fixing up the house or tackling a big project, we’re here to help. Stop by or give us a call.”

If you’re stuck, our Conductive Content App can help you plan your video idea and even generate a draft script for you.

4. Choose Where You’ll Film

Pick a location that feels welcoming and real. Your store, your workshop, your farm stand—wherever your business lives.

✅ Clean and tidy

✅ Well-lit (natural light is great)

✅ Quiet enough to hear you

You don’t need to overthink it. Honest beats fancy.

5. Keep It Short and Real

People don’t expect a long speech. Aim for 30–60 seconds.

✅ Be yourself.

✅ Don’t worry about being perfect.

✅ If you mess up, just try again.

Most folks prefer watching someone real over someone rehearsed.

6. Don’t Be Afraid to Get Help

If you want it to look polished, that’s where we come in.

At Conductive Content, we help local businesses plan, film, and edit videos that feel true to who they are. Whether you want a single introduction video or a whole series, we’ll help you figure out exactly what you need—without selling you stuff you don’t.

And if you want to try planning on your own first? Check out our app to brainstorm ideas, get a script, and even request professional editing when you’re ready.